 Photo by Solen Feyissa on Unsplash Lead magnet and reader magnet are terms that are often used interchangeably, but they serve different and equally important purposes. As an author, one of your primary goals (aside from writing the story God placed on your heart) is to connect that story with the readers who need it most. While you find those readers through great lead magnets (see Email Marketing for Authors: Getting Started with Lead Magnets for benefits and examples of lead magnets), authors keep their audience engaged through valuable reader magnets. Let’s take a look at the difference between the two and some examples to help you get started. Author Magnets for Marketing The primary difference between a lead magnet and a reader magnet is the intended audience. Lead magnets are used to connect with your target audience, people you don’t know. Reader magnets allow you to continue developing relationships with and engaging with the readers who have already chosen to connect with you. Readers who are familiar with your book or existing fans. The next difference is related to the goal of the magnet. Lead magnets seek to obtain contact information, usually email addresses. This allows you to continue building your connection with that potential reader. Reader magnets are designed to nurture the existing relationships, therefore, they are often gifts to build excitement about an upcoming book or encourage participation in an upcoming author event. Example Author Magnets to Improve Marketing Reader magnets can be the same as a lead magnet, which is why they are often confused. For example, you could offer a novella as a lead magnet to attract readers in your genre, introduce them to your writing style, and build a connection with your characters. However, you could also offer a novella as a reader magnet to your existing email contact list to build anticipation for the next book in your series. The key difference is your goal. Both methods could prove equally successful, but of course, the success of the magnet will be determined by whether it is designed to bring value to those who use it. Other examples of reader magnets for fiction authors would include deleted scenes, maps or illustrations, character profiles, excerpts of an upcoming book, and giveaways for participating in author events. Nonfiction authors could offer worksheets, bible studies, research, or other resources related to your book’s material. Conclusion: Reader Magnets to Build Your Fan Base A reader magnet is a valuable resource for converting those readers who are already interested in hearing from you into buying fans. However, they are also essential for fostering relationships with current fans, building trust, and helping those readers who need your message connect with it. When considering what to offer your readers, take some time to prayerfully consider their needs or what would benefit them most. Listen to the feedback you have already received as you have engaged with them. You could even consider asking for their input. After all, you’re building a community, and while your goal is always to sell more books, you are also developing relationships. Nurture them well. Categories
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About MeNycole Sinks is the owner and editor for Positive Proofing. With a background in business and education, she has a passion for helping authors share their stories with the world. 
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